How this works

  • What is marketing and why does it matter?

    Students explore how their favorite brands communicate, persuade, and connect, and why those skills translate across every career path.

    Example: Why did that Nike ad make you feel something? Students break down real campaigns to understand the strategy behind them.

  • Know your audience

    Market research basics, audience personas, and the difference between what people say they want and what they actually respond to.

    Example: Students build a customer profile for their future brand — age, interests, habits, and what would actually make them buy something.

  • Build your brand

    Visual identity, brand voice, storytelling. Students develop a brand concept from scratch.

    Example: If your brand were a person, who would it be? Students name their brand, choose their colors, and write the three words their brand has to stand for.

  • Campaign planning

    From idea to execution — students build a full marketing campaign for their brand.

    Example: Students map out a real campaign — what platform, what message, what visual, and why — just like an agency would pitch to a client.

  • Pitch day

    Students present their work to a panel of guests. Real stakes, real feedback, real confidence.

    Example: Each student presents their brand and campaign to a live audience — and fields questions just like a professional pitch.

The Pitch Lab

Where students not only learn about marketing, but also start doing it.

The Pitch Lab is a project-based after-school marketing program that puts students in the role of the strategist, the creative director, and the account lead — all at once. Over 8 or 12 weeks, they build real campaigns, develop brand identities, and learn to pitch their ideas to a live audience.

No textbooks. No busy work. Just the actual skills that people in marketing, media, and business use every single day.

Students leave with a portfolio of real work, a clearer picture of where they're headed, and the kind of professional confidence that doesn't come from a worksheet.

Designed for: Middle and high school students ready to think, make, and pitch.

What students build

Every student completes the program with tangible, portfolio-ready deliverables:

  • A brand identity developed from concept to execution

  • A multi-platform marketing campaign with strategy and creative

  • A pitch deck presented to a live audience at program close

  • A personal portfolio of work completed throughout the program

Real work. Real skills. Real confidence.

Bring the Pitch Lab to your school!